I was honored to deliver the keynote presentation at this morning’s “Transitioning from ‘Social Media’ to ‘Mission Media’: Using Social Media for DoD Missions” event produced by Adobe Systems, Blue Beacon Consulting and Carahsoft. My presentation is below as well as posted SlideShare. The slides are, by design, sparse… I often say that PowerPoint should be revoked from DoD until they can learn to produce presentations with less text, so I practice what I preach. However, all of my talking points are detailed in the notes view, so you can easily walk yourself through it.
[slideshare id=9681241]
My presentation was followed by a terrific panel comprised of:
- Joe Boutte, Strategic Advisor, Strategies, New Media & Collaboration for TASC, Inc. who has done a great deal of work for the Office of the Director of National Intelligence;
- Dana Clark, Social Media Manager & Public Affairs Specialist for the Army Corps of Engineers
- Dan Wade, Social Media & New Technology Chief for Strategic Communication, U.S. Special Operations Command (USSOCOM)
- Christopher Zember, Deputy Director of the Information Analysis Centers at OSD’s Defense Technical Information Center (DTIC)
- Rob Pinkerton, Senior Director of Enterprise Solutions for Adobe Systems Incorporated
Medication errors can happen anywhere, but you can protect yourself. There are many of legal online drugstores that will offer legitimate discounts. Certainly it isn’t all. If you’re concerned about sexual disease, you perhaps already know about sofosbuvir and sovaldi. What professionals talk about sofosbuvir hep c? (Read more sovaldi). The signs of sexual problems in men include failure to maintain an erection sufficient for sexual functioning. Happily many problems with sexual health can be treated. Before purchasing Kamagra or any other generic, discribe your doctor your health status. Health care purveyor may order certain tests to rule out any other problems that may be contributing to the malfunction. Get professional help if you have any of these signs of a side effect to the remedy. If the cure you are taking is not approved, your doctor can prescribe another prescription physic.
I received this via email, but wanted to answer here so that it can catalyze discussion:
Hello Maxine,
I watched your presentation on social media at the recent Adobe event, and I must congratulate you on being the first person I’ve found that captured the purpose of social media so well. Since you captured the purpose, I thought you might also have captured the effect of using social media within different organizations on their bottom line. I personally imagine an approach that focuses on social media improving the efficiency of organizations from within, in addition to how it can be used externally.
Sincere thanks,
Sean
Sean M. Gonzalez
Sean,
Thank you for watching the presentation, for reaching out and for your positive feedback. I hope you don’t mind me “going public” with your comments and inquiry. (I must practice what I preach: information sharing multiplies power…)
While I don’t have any hard data and metrics to provide regarding the bottom line value of an organization using social media, I can tell you that social media usage enhances collaboration, information-sharing and cultural openness of an organization. Suddenly, instead of representing their stove-pipes, people start building bridges, both internally and externally. The biggest challenge is that you can’t force this or fake it. People have to truly and authentically embrace this open orientation. When more is transparent, duplicative efforts become obvious and there are more connections to be made.
I would love the opportunity to study impact of social media on an organization’s bottom line. There are many variables and this kind of study would have to be pretty large to make it statistically significant.
Hello Maxine,
I don’t mind you taking my email public, although I must admit I almost don’t agree with myself when I see it in this context! When I say ‘first to capture the purpose’, I mean in terms of how collaboration can multiply power.
That being said, I could offer our company as part of a larger study, but I would bet that with 33 people, we would be a small part of a larger effort.
The bottom line argument is the hardest. In many cases these collaboration tools are seen as ‘one more thing’ people have to learn, or that’s forced onto them. Since it’s so difficult to make an all encompassing argument, I try to take small steps, such as showing people how they can find information they need faster, or can track contributions on proposals for credit at performance reviews.
The transparency argument is also a very difficult one. A business does not necessarily want ALL of their data and information available to ANYONE, and although that’s not how it works, that’s what’s heard. Good policies are necessary, but they have to be simple and concise so people don’t feel it’s ‘one more thing’, and there needs to be an approach to damage control.
It takes time.
Sean
Nice deck, Maxine, you’re inspiring me to go minimalist on slides! “Be authentic” advice can’t be repeated enough.
Hey thanks, Peter! I hope the “minimalist approach” works for you. I actually put the entire narrative in the Notes field of my presentations, but I don’t know if there’s a way to see that on Slideshare… 🙁