Today I attended a seminar that Shel Holtz did on using social media to communicate with your customers. He quoted from a recent study that for 62% of content consumed by Digital Natives is created by someone they know personally. It got me thinking again about how we–Digital Immigrants–will be the last generation to retrobuild our social […]
Key Take-Aways from Government Web Content Managers Forum
Happily, Jeffrey Levy, Director of Communications at EPA started the call off on the right foot with mission being the necessary driver of all social media tool usage. Start with NEED, then figure out how social media tools can help to achieve that goal. Get away from destination sites — social media tools enable that […]
What’s Personal is What’s Public
It’s not difficult to join the myriad social networks and create our digital persona. At first glance, it seems that you just throw up your picture, your resume, your e-mail address, and voila, you’ve digitized yourself! A closer look reveals that there are new implications for our personas that were not available to in Web […]
No Rules, Just Write (isn’t that Outback’s slogan?)
I was given some advice yesterday that I should make up “rules” for my social media communications and persona: attributes, adjectives, etc. So, this afternoon I sat down with a blank Word document. I quickly realized that this is very “cart before the horse”: adjectives, attributes and rules emerge over time as content is developed. Furthermore, this […]
Walking the Walk: 5 Learnings From Observing Digital Natives
Life and Learning are Not Linear: in the digital era life and learning are unexpected, chaotic, and random; be open, and you will be successful at both You Have a Single Persona: the professional and personal are cohesive so don’t waste your time and energy trying to separate them Learning is Doing: don’t […]
Microblog About Microarcheologist
Dry cleaner is a microarcheologist: stains from the week tell a story.
Punctuate This Thought
Social media, in short, changing the culture. Social media: in short-changing the culture. With which side do you side?
The Morning After
Yesterday I attended Potomac Tech Wire/Digital Media Wire’s 5th Annual Digital Media Conference. While the topics were interesting and I DID make a number of valuable connections, I have two observations, one negative, one mixed. First, the negative: I was disappointed to find that the conference was very much of a Web 1.0 event: flat PowerPoint […]
The World’s Next Superpower
What will be the next big company? Will it be MySpace!? Will it be Facebook?! No and no. “The next “big” company” is the wrong model for a social media-enabled world. We need to get out of this Web 1.0 portal mentality. As Chris Anderson hypothesizes in The Long Tail, we are moving from a […]
Social Currency: the Most Valuable Gift We Can Give to Our Children
Before my daughter was born, my husband and I did what all good parents do: set her up for legal, medical and educational security. We had wills drawn up and assigned four levels of guardians should anything ever happen to us. We arranged to have her cord blood banked should her stem cells ever be […]
