My active, type-A personality, over-extended 70+-year-old parents visited me last weekend. They were lamenting about how they really need to cut back on all of their commitments and activities and just have more down-time. (Mind you, my parents are always on-the-go and wouldn’t ENJOY doing nothing–they’d just be thinking about what “something” they should be […]
Social Media Adoption Curve
I came up with this continuum as I was thinking about the various phases that both individuals and organizations go through when breaking into and then evolving in the world of social media. The diagram is pretty self-explanatory, but I want to point out the two “mindshifts” that I’ve identified along the curve. The first […]
The Catch-22 of Collaboration & Social Media
Clients regularly approach me requesting social media help: Can you help me set up a Facebook page? How do I “do” Twitter? I want to “use” bloggers to broaden the reach of my marketing campaign—where do I find them? These are the wrong questions for two reasons. First, successful social media starts not with the […]
What’s going on out there?
What’s going on out there….and how does it change your business? There are tremendous changes going on out there: changes that are turning our world on its ear; changes that are infiltrating every aspect of our society—the way we live, the way we work, the way we interact; changes that are challenging many of the […]
