Dichotomies of Personal Branding

I attended the Personal Branding session this morning at SocialDevCampEast in Baltimore. 

There was some discussion around what a brand is.  One definition that I liked is, “It’s a promise.”

I suggested that interested parties read Chris Brogan’s ebook on Personal Branding — really an excellent, real and helpful tool from a guy who does a fantastic job of it.

Discussion early in the session focused on the ownership, communication and distribution of one’s brand.  @stevenfisher suggested that we secure our identities and user names on all social networks and social media tools by searching for availability on usernamecheck.com.  It’s important to consider not just the distribution piece of branding, but even more importantly, the value, content, SEO and monitoring of your brand. 

Throughout the discussion, I jotted down a few dichotomies about personal branding that I thought you might like to think a bit about and/or add to:

• brand creation versus brand distribution
• personal persona versus professional persona
• generating value for yourself versus bringing value to others

There was agreement that building and maintaining a brand in the social media space is time challenging.   Bottom line: you can’t let the perfect get in the way of the good. In building your personal brand, don’t let analysis paralysis kill you.  Brand evolve over time.

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