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September 22, 2011 By Maxine Teller Leave a Comment

“Let Us Go Boldly Into the Present,” says Michael Edson

I had the pleasure of attending OpenText’s Purpose-Driven Speakers Series event yesterday morning in DC at the Willard. Michael Edson, Director of Web and New Media Strategy at the Smithsonian Institution, was the terrific presenter. Not only was he funny, relevant, quick and fresh, his presentation was grounded in decades of management theory and technology history.  Michael has a beautiful knack for making connections that others don’t necessarily see themselves.  If you have a few moments, check out his slides.

Here are a few highlights and key learnings that I took away (on my sad 5×8 lined pad–not on an iPad) and wanted to share with you.

  • “Our job is to make YOU succeed” –that should always the be the orientation of organizations’ digital strategies
  • “Now” is closer to the future than it used to be; the future has caught up with/is collapsing in on the present… long-term strategy doesn’t matter as much as it once did.  Focus on what you can do NOW.
  • Strategy is language that does work.
  • “Design patterns” (principles) for going boldly into the present:
  • Objectivity: compare the mission of the organization to its actual mission — do a reality check. If you’re going to commit to new approaches, commit to new approaches.
  • Be a platform–an enabler; be able to bring expertise in and out of the organization
  • Bring innovation at the edges into the center of the organization; transform innovation into infrastructure so that it can become the organization
  • Organizations have immune systems & metabolisms — be self-aware and accept change
  • Focus on your mission
  • All leaders should ask three questions:
    • Context: what is the world in which I’m living/doing business?
    • What impact do I want to have?
    • What can I do TODAY?
  • Success is all about casting.  You can change the people or you can change the people
  • People grant trust to organizations that are more porous and transparent.
  •  Just great stuff!  Keep noodling…

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    Filed Under: Uncategorized Tagged With: future, new media, strategy

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    I have known and worked with Maxine for over 15 years now. She is bright, organized, and thorough–one of the most organized and focused professionals I have had the pleasure of working with.  Maxine’s business development and company growth strategic skills are second to none; she understands complex business relationships and focuses her efforts on delivering the most important deal terms every time.  As social media has grown over recent years, Maxine has been in the thick of it from the start, understanding precisely which outlets and what messaging strategies deliver the greatest leverage to each client. Any client would be fortunate to have Maxine in their camp. I look forward to the opportunity to work with Maxine again.

    Medication errors can happen anywhere, but you can protect yourself. There are many of legal online drugstores that will offer legitimate discounts. Certainly it isn’t all. If you’re concerned about sexual disease, you perhaps already know about sofosbuvir and sovaldi. What professionals talk about sofosbuvir hep c? (Read more sovaldi). The signs of sexual problems in men turn on inability to maintain an erection sufficient for sexual functioning. Happily many problems with sexual heartiness can be treated. Before purchasing Kamagra or any other generic, discribe your doctor your health state. Health care purveyor may order certain tests to rule out any other problems that may be contributing to the disfunction. Get occupational help if you have any of these signs of a side effect to the remedy. If the cure you are capture is not approved, your doctor can prescribe another prescription physic.

    Eric Koefoot, CEOPublicRelay
    Maxine is one of the most strategic thinkers I know.  Her insights about the direction of digital media are on spot-on.  She has really helped our company to identify industry leadership opportunities for the present and for the future.
    Liddy Manson, Vice President Strategy & Business Development (former)Washingtonpost.Newsweek Interactive
    I am very glad to have Maximize as the outsourced business development solution for my two businesses.  Not only does she provide creative ideas, a true team spirit and marketing expertise, she also provides peace of mind for my small businesses by taking full ownership of our business development priorities and successfully driving these initiatives to completion.

    Medication errors can happen anywhere, but you can protect yourself. There are many of legal online drugstores that will offer legitimate discounts. Certainly it isn’t all. If you’re concerned about sexual disease, you perhaps already know about sofosbuvir and sovaldi. What professionals talk about sofosbuvir hep c? (Read more sovaldi). The signs of sexual problems in men switch on disability to maintain an erection sufficient for sexual functioning. Happily many problems with sexual soundness can be treated. Before purchasing Kamagra or any other generic, discribe your doctor your heartiness condition. Health care provider may order specific tests to rule out any other problems that may be contributing to the dysfunction. Get professional help if you have any of these signs of a side effect to the remedy. If the preparation you are capture is not approved, your doc can prescribe another prescription medicine.

    Robin Thieme, CEOKensington Business Solutions and SoGo Workspaces
    Maxine is a great strategic thinker with valuable insights and knowledge about the media industry.
    Susan Lavington, Senior Vice President Marketing (former)USA TODAY
    Maxine is one of the most talented and innovative business development strategists that I have had the pleasure of working with. Her sharp business mind always goes to the possible connections and business opportunities that a business could and should make, and how these connections could benefit and impact the growth of that company. While Maxine is a seasoned networker who can easily identify the business events that are worth attending, you will also find her successfully running small group sessions where she interacts personally with each business owner to get to the heart of their business opportunities and challenges. I would highly recommend Maxine for business development strategy and for group facilitation sessions.

    Medication errors can happen anywhere, but you can protect yourself. There are many of legal online drugstores that will offer legitimate discounts. Certainly it isn’t all. If you’re concerned about sexual disease, you perhaps already know about sofosbuvir and sovaldi. What professionals talk about sofosbuvir hep c? (Read more sovaldi). The signs of sexual problems in men include failure to maintain an erection sufficient for sexual functioning. Happily many problems with sexual heartiness can be treated. Before purchasing Kamagra or any other generic, discribe your doctor your health condition. Health care purveyor may order certain tests to rule out any other problems that may be contributing to the malfunction. Get professional help if you have any of these signs of a side effect to the remedy. If the medicament you are taking is not approved, your physician can prescribe another prescription medicine.

    Frederique Irwin, Founder & CEOHer Corner
    Maxine has a fantastic ability to frame issues, build business cases, and drive consensus and action within an organization. She was very respected for leading an incredibly diverse array of initiatives, many with major technical components and all with complicated business implications.
    Peter Howley, CEOEmpirical Path Consulting
    Maxine was a force multiplier and communication dynamo for the Office of Deputy Assistant Secretary for Public Affairs.  Maxine takes initiative, displays great communication skills and works well in a team environment. She is a true marketing and communication guru who will make your organization and/or project a success.
    Francisco 'Paco' Hamm, Deputy Director (former)New Media Directorate, U.S. Department of Defense

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