I had the pleasure of attending OpenText’s Purpose-Driven Speakers Series event yesterday morning in DC at the Willard. Michael Edson, Director of Web and New Media Strategy at the Smithsonian Institution, was the terrific presenter. Not only was he funny, relevant, quick and fresh, his presentation was grounded in decades of management theory and technology history. Michael has a beautiful knack for making connections that others don’t necessarily see themselves. If you have a few moments, check out his slides.
Here are a few highlights and key learnings that I took away (on my sad 5×8 lined pad–not on an iPad) and wanted to share with you.
- “Our job is to make YOU succeed” –that should always the be the orientation of organizations’ digital strategies
- “Now” is closer to the future than it used to be; the future has caught up with/is collapsing in on the present… long-term strategy doesn’t matter as much as it once did. Focus on what you can do NOW.
- Strategy is language that does work.
- “Design patterns” (principles) for going boldly into the present:
- Objectivity: compare the mission of the organization to its actual mission — do a reality check. If you’re going to commit to new approaches, commit to new approaches.
- Be a platform–an enabler; be able to bring expertise in and out of the organization
- Bring innovation at the edges into the center of the organization; transform innovation into infrastructure so that it can become the organization
- Organizations have immune systems & metabolisms — be self-aware and accept change
- Focus on your mission
- Context: what is the world in which I’m living/doing business?
- What impact do I want to have?
- What can I do TODAY?
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