Millenials’ game: are companies?

Today I’m at the second day of Digital Media Wire’s New York Games Conference.  Speakers and panels are really excellent–very thoughtful, strategic and smart.  The statistic that keeps coming up is that 97% of Millenials game.  Wow. 

During the consumer panel yesterday of teens, we learned that many of teens don’t watch TV at all and that many play games much more than they do watch TV.  However, no matter how you slice it, there are still–and will always be–only 24 hours in a day.  When you take out time for working (for money or as a student), sleeping, fitness, eating and other obligations and responsibilities, there are only a small, finite number of hours left in the day for entertainment. 

But Millenials are wired differently than previous generations.  They are learning as much online through games, social networking, blogs, exploring/surfing and other digital activities as they are in offline settings–including the classroom.  Millenials thrive on interactivity, collaboration, multi-tasking.  It seems to me that there is a tremendous opportunity to extend the way that future generations learn and think into how they live and work. 

The next generation of games could transform the banal transactional services, e.g. shopping, banking, that moved online in Web 1.0, into interactive, immersive and FUN activities.  The future of games is beyond entertainment.  The next generation will want a more interactive, multimedia, engaging and fun approach to life, in general.  Companies that can Web 2.0-izing these tasks will win mindshare and marketshare of Millenials and subsequent generations.

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