Social networks amplify and strengthen their own values: openness breeds openness, transparency breeds transparency, truth breeds truth. Twitter, Plaxo, LinkedIn, Facebook and the others are so valuable because their members share the common value and goal of helping one another. We believe that the whole is worth more than the sum of its parts; that working together on ideas and concepts will yield higher-evolved thinking. I love social media and the intellectual discourse that it enables.
However, today I was reminded that there is another side to the power of information sharing. I attended a presentation about the Hezbollah-Israeli conflict given by Rafal Rohozinski of The SecDev Group. The photos, music videos, and other multimedia pieces that were virally spread by Hezbollah to tell its perspective and solidify its power among its followers were chilling. This presentation reminded me that the power of social media cuts both ways: not only can it raise money for altruistic causes and expand intellectual dialogue and problem-solving, it can also–just as effectively–amplify the voices and strengthen the values of social networks founded upon evil and hatred. Social media technologies are not inherently good or bad, they are neutral. Like any tool–from a fork to a grenade–social networks can be extremely dangerous.
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