Happily, Jeffrey Levy, Director of Communications at EPA started the call off on the right foot with mission being the necessary driver of all social media tool usage. Start with NEED, then figure out how social media tools can help to achieve that goal. Get away from destination sites — social media tools enable that […]
The Morning After
Yesterday I attended Potomac Tech Wire/Digital Media Wire’s 5th Annual Digital Media Conference. While the topics were interesting and I DID make a number of valuable connections, I have two observations, one negative, one mixed. First, the negative: I was disappointed to find that the conference was very much of a Web 1.0 event: flat PowerPoint […]
