I had an interesting brief chat this morning at eDemocracyCamp with Peter Corbett. We were talking about the power of hashtags. Most people don’t yet understand that hashtags are an extremely strategic, powerful and valuable way to inform targeted communities about related concepts, events and topics. For example, if I am attending eDemocracyCamp and hear […]
New eMarketer Social Network Marketing Report
eMarketer just released a new report entitled, “Social Network Marketing: Slow Growth Ahead for Ad Spending.” It’s an expensive for-pay report ($695), so I haven’t had a chance to read the whole thing, but I just wanted to share with you the synopsis. I agree with the overall premise that impactful social network marketing is not […]
Online communities versus social networks
This past Monday blogger, FastCompany journalist and social media expert Marcia Connor tweeted, “So what’s *your* theory on why online communities get little press while social networks get all the buzz?” Her query was for an article or blog post that she’s working on. Here’s my take on it. In more than 140 characters. Online communities […]
Social networks amplify and strengthen their own values: for good… as well as for evil
Social networks amplify and strengthen their own values: openness breeds openness, transparency breeds transparency, truth breeds truth. Twitter, Plaxo, LinkedIn, Facebook and the others are so valuable because their members share the common value and goal of helping one another. We believe that the whole is worth more than the sum of its parts; that working together […]
Microcasting yourself across social networks
So, I’ve been grappling with how to best manage my personal feed across social networks. It seems silly to update my status separately on several social networks when services like Ping.fm exist to enable broadcast updates across networks. A few weeks ago I did a test and linked my Facebook and Plaxo Pulse feeds to auto-update […]
Fox News on Facebook: Web 1.0 or 2.0?
So, Fox News has launched its own Facebook page. Fox News already has over 22,000 thousands of fans, so, I guess we can consider it pretty popular. I am curious to learn how Fox News is defining and measuring the success of its Facebook page: number of friends, conversations sparked, clickthroughs to FoxNews.com, etc. In short, I’m not convinced […]
Retrobuilding
So you’ve joined the social networking craze and now you receive daily requests be “LinkedIn” and to be “friends” on Facebook. You’re finding camp friends from 1982 and being found–stalked?–by girlfriends from 1993. It’s new, it’s exciting, it’s fun…it’s time consuming…it’s eating into your gym time…it’s an excuse to stay in on Friday nights. Hmmm… […]
