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April 19, 2009 By Maxine Teller 3 Comments

Hashtags: bridges between communities

I had an interesting brief chat this morning at eDemocracyCamp with Peter Corbett. We were talking about the power of hashtags. Most people don’t yet understand that hashtags are an extremely strategic, powerful and valuable way to inform targeted communities about related concepts, events and topics. For example, if I am attending eDemocracyCamp and hear […]

Filed Under: Uncategorized Tagged With: #edemcamp, community, hashtags, social media, social networks

December 18, 2008 By Maxine Teller 6 Comments

New eMarketer Social Network Marketing Report

eMarketer just released a new report entitled, “Social Network Marketing: Slow Growth Ahead for Ad Spending.” It’s an expensive for-pay report ($695), so I haven’t had a chance to read the whole thing, but I just wanted to share with you the synopsis. I agree with the overall premise that impactful social network marketing is not […]

Filed Under: Uncategorized Tagged With: advertising, marketing, social media, social networks

October 20, 2008 By Maxine Teller Leave a Comment

Online communities versus social networks

This past Monday blogger, FastCompany journalist and social media expert Marcia Connor tweeted, “So what’s *your* theory on why online communities get little press while social networks get all the buzz?” Her query was for an article or blog post that she’s working on. Here’s my take on it. In more than 140 characters. Online communities […]

Filed Under: Uncategorized Tagged With: community, persona, social networks

September 23, 2008 By Maxine Teller Leave a Comment

Social networks amplify and strengthen their own values: for good… as well as for evil

Social networks amplify and strengthen their own values: openness breeds openness, transparency breeds transparency, truth breeds truth. Twitter, Plaxo, LinkedIn, Facebook and the others are so valuable because their members share the common value and goal of helping one another. We believe that the whole is worth more than the sum of its parts; that working together […]

Filed Under: Uncategorized Tagged With: social networks

September 3, 2008 By Maxine Teller 5 Comments

Microcasting yourself across social networks

So, I’ve been grappling with how to best manage my personal feed across social networks. It seems silly to update my status separately on several social networks when services like Ping.fm exist to enable broadcast updates across networks. A few weeks ago I did a test and linked my Facebook and Plaxo Pulse feeds to auto-update […]

Filed Under: Uncategorized Tagged With: culture, social media, social networks

August 26, 2008 By Maxine Teller 1 Comment

Fox News on Facebook: Web 1.0 or 2.0?

So, Fox News has launched its own Facebook page. Fox News already has over 22,000 thousands of fans, so, I guess we can consider it pretty popular. I am curious to learn how Fox News is defining and measuring the success of its Facebook page: number of friends, conversations sparked, clickthroughs to FoxNews.com, etc. In short, I’m not convinced […]

Filed Under: Uncategorized Tagged With: social media, social networks

February 27, 2008 By Maxine Teller 6 Comments

Retrobuilding

So you’ve joined the social networking craze and now you receive daily requests be “LinkedIn” and to be “friends” on Facebook. You’re finding camp friends from 1982 and being found–stalked?–by girlfriends from 1993. It’s new, it’s exciting, it’s fun…it’s time consuming…it’s eating into your gym time…it’s an excuse to stay in on Friday nights. Hmmm… […]

Filed Under: Uncategorized Tagged With: retrobuilding, social media, social networks

Testimonials

Maxine has a fantastic ability to frame issues, build business cases, and drive consensus and action within an organization. She was very respected for leading an incredibly diverse array of initiatives, many with major technical components and all with complicated business implications.

Peter Howley, CEOEmpirical Path Consulting

Maxine was a force multiplier and communication dynamo for the Office of Deputy Assistant Secretary for Public Affairs. Maxine takes initiative, displays great communication skills and works well in a team environment. She is a true marketing and communication guru who will make your organization and/or project a success.

Francisco 'Paco' Hamm, Deputy Director (former)New Media Directorate, U.S. Department of Defense

Maxine is one of the most talented and innovative business development strategists that I have had the pleasure of working with. Her sharp business mind always goes to the possible connections and business opportunities that a business could and should make, and how these connections could benefit and impact the growth of that company. While Maxine is a seasoned networker who can easily identify the business events that are worth attending, you will also find her successfully running small group sessions where she interacts personally with each business owner to get to the heart of their business opportunities and challenges. I would highly recommend Maxine for business development strategy and for group facilitation sessions.
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I have known and worked with Maxine for over 15 years now. She is bright, organized, and thorough–one of the most organized and focused professionals I have had the pleasure of working with. Maxine’s business development and company growth strategic skills are second to none; she understands complex business relationships and focuses her efforts on delivering the most important deal terms every time. As social media has grown over recent years, Maxine has been in the thick of it from the start, understanding precisely which outlets and what messaging strategies deliver the greatest leverage to each client. Any client would be fortunate to have Maxine in their camp. I look forward to the opportunity to work with Maxine again.
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Eric Koefoot, CEOPublicRelay

Maxine is one of the most strategic thinkers I know. Her insights about the direction of digital media are on spot-on. She has really helped our company to identify industry leadership opportunities for the present and for the future.

Liddy Manson, Vice President Strategy & Business Development (former)Washingtonpost.Newsweek Interactive

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Robin Thieme, CEOKensington Business Solutions and SoGo Workspaces

Maxine is a great strategic thinker with valuable insights and knowledge about the media industry.

Susan Lavington, Senior Vice President Marketing (former)USA TODAY

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