Today I attended a seminar that Shel Holtz did on using social media to communicate with your customers. He quoted from a recent study that for 62% of content consumed by Digital Natives is created by someone they know personally. It got me thinking again about how we–Digital Immigrants–will be the last generation to retrobuild our social […]
The World’s Next Superpower
What will be the next big company? Will it be MySpace!? Will it be Facebook?! No and no. “The next “big” company” is the wrong model for a social media-enabled world. We need to get out of this Web 1.0 portal mentality. As Chris Anderson hypothesizes in The Long Tail, we are moving from a […]
