The Fallacy of Opacity

Do you remember the game show “Let’s Make a Deal” from the ’70s?

Basically contestants had to choose between the “deal” that was presented to them by the emcee and what was behind “curtain #1,” or #2 or #3…

Now even though they knew they could end up with 150 jars of peanut butter or a gaggle of geese, most of the time, the contestants went for it and took the “deal.”

For some reason what was behind curtain #1 seemed more valuable because it was hidden.  This is what I call the Fallacy of Opacity: we tend to believe that what is hidden is more valuable. 

However, this is, in fact, not a truth, but a fallacy.  Though we’ve seen it disproved millions of times on Let’s Make a Deal and in real life, alike, we continue to believe that what’s hidden is more valuable.

Why? Because we confuse it with its inverse which IS actually true: what’s valuable tends to be hidden, protected, locked in a vault.

Social media tools and technologies are challenging this assumption and encouraging us to share that which is most valuable. To those of us who are not Digital Natives, this mindshift is tough to make and even tougher to put into practice.  

Remember, sharing information enables collaboration and collaboration yields better solutions.  Hidden information is not, in fact, more valuable — that’s just the Fallacy of Opacity.

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