What will be the next big company? Will it be MySpace!? Will it be Facebook?!
No and no. “The next “big” company” is the wrong model for a social media-enabled world.
We need to get out of this Web 1.0 portal mentality. As Chris Anderson hypothesizes in The Long Tail, we are moving from a hit-driven economy to a niche-driven economy. This impacts not just business on the Web, but life as we know it. This is BIG.
The world has a lot to learn from the evolution and dynamics of social media. Not only is power in the online media space fragmenting, but so is power in the world.
Just as we need to stop wondering what’s A.G. (After Google), we need to embrace, rather than fight, the idea that the U.S. will not be the world’s superpower forever.
Likewise, we need to stop wondering who will be the next global superpower. Will it be China? Will it be India!? No and no. The age of the superpower died with the advent of MySpace.
As mentioned in Did You Know 2.0: Shift Happens (one of the most impactful and influential pieces of our time), we are preparing our children for jobs that don’t yet exist. Instead of focusing on “what is going to happen,” let’s focus on “what’s happening.” Societal shifts are not events, they occur incrementally over time and are driven by myriad factors. Their complexity is what makes them impossible to predict.
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No more superpower? Really? Haven’t thought about that – I guess we’ve had some dominant force for so long, it’s hard to imagine a more democratic system working, but wouldn’t that be great!