In his blog today, Chris Brogan asks what the current and future roles and capabilities of marketing agencies need to be in our world of new media. He’s received a tremendous number of insightful responses. I wanted to share my response to his question and give you a chance to check out some of the others as well.
I see the lines between customer-facing functions, e.g. marketing, sales, PR, customer service, product development, blurring in the 2.0 world as the tenets of collaboration, openness and truth take hold of organizations and individuals. This leaves the new media marketing agency with the role of “Sherpa,” guiding clients through the culture change that new media participation requires.
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