Maximize Strategies

  • Home
  • About
    • Our Philosophy
    • Our Approach
    • Growth Lenses
    • Our Clients
    • Our Leadership
  • Capabilities
    • Growth Strategy
    • Business Development
    • Customer Engagement
  • Industries
    • Digital Media & Technology
    • Government
    • Health, Nutrition & Fitness
  • Blog

August 28, 2008 By Maxine Teller 1 Comment

Renaissance 2.0: the birth of truth

Though I never thought of the Metro as a sociologist’s petrie dish, the other day I found myself noticing the stark contrast between the casual behaviors and open interactions of twentysomethings and the more formal rituals and body language of the members of older generations.  Millenials chatted and thumbed on their PDAs; Baby Boomers buried their noses in Express and hardcovered books. Millenials sprawled when they could, seemingly having a broader definition of personal space; Boomers avoided eye contact and sat stiffly, careful not to take more than their fair share of seat. 

What I’m talking about should not to be confused with college students dressing in ripped jeans and flip-flops while business professionals don blazers and neckties: the contrast is not really about age or vocation.  Though it may be illustrated by the external facades, it really represents a deeper and more substantitve social shift: our society is shedding its formality.

I think few would disagree that the formality of our society has decreased generation over generation.  From casual Fridays in the workplace, to Evite invitations, the formalities of our society are waning.

According to Wiktionary, formality is:

  1. Something said or done as a matter of form;
  2. A customary ritual without new or unique meaning.

So, formality is really just a socially-constructed facade accepted because it is the social norm.  What was behind the Wizard of Oz’ facade?  Stark reality; the cold, hard truth.  Formalities protect us from reality. 

Over the past five or more years, reality shows have been the most popular genre on TV.  Unfettered by the editors and reporting structures of journalists, bloggers speak their minds and share everything under the sun.  Twitter enthusiasts share valuable professional insights as well as mundane details of their commutes and coffee breaks.  Social media is dissolving the already-weakening formality of our society, giving way to a new set of values: authenticity, openness, honesty, and truth. 

Text messages use shorthand, IM forgives typos and podcasts continue through sneezes.  For the first time in history, the message has overtaken the medium: what’s being said matters much more than how it’s being said.  Size doesn’t matter: individuals can now speak as loudly as corporations.  So why is this happening and why is it happening now?

The confluence of many trends is causing an eruption of our formal societal constraints.  Put very simply, though, the driver is bandwidth. Today’s speeds and storage capacities enable new tools and technologies which enable us to rapidy communicate and connect with anyone, anytime, anywhere.  Now that the infrastructure exists to initiate and support conversations, participation, and interactions across all physical boundaries, progress can be made in all arenas as it never could before.  There is so much to say and so many problems to solve.  We are necessarily shedding formality because there is no time and no room to care about facades. 

Formality is inversely proportional to truth.  We are beginning new chapter in human history: Renaissance 2.0: the Birth of Truth. 

Just as did Renaissance 1.0, this changes everything.  We are starting to see glimmers of the future.  Social hierarchies are transforming from being based on superficial demographics to being based on substantitive ideas.  The valued currency is shifting from money to influence. 

Change is difficult to embrace and many peoples’ instincts are to flee.  We must trust that the benefits outweigh the losses and embrace this new era.  If only everyone could see that…could believe that…. could embrace that… world peace just might ensue. 

I am not such an idealist as to think that this is going to happen anytime soon, let alone in my lifetime, but I am enough of an optimist to believe that we can make this shift.

The mindshift is easier for those who are younger because they literally have lived through fewer years of the previous era, and thus, have less of an attachment to its formalities.  Millenials, a.k.a. Digital Natives, are the first generation to think differently:  their gut instinct is that the truth matters more than the formalities; Generation Xers still put formalities first.  It’s hard to unlearn and hard to let go of concepts and practices that you’ve always known to be true.

One interesting and important manifestation of this reduced formality is blurring of the line that previously existed between our private selves and our public selves.  Social media–built upon truth, authenticity and openness–commands a single persona.  Millenials understand this.  They are hard-wired to be less formal and more open, just as I observed on the Metro.

Medication errors can happen anywhere, but you can protect yourself. There are many of legal online drugstores that will offer legitimate discounts. Certainly it isn’t all. If you’re concerned about sexual disease, you perhaps already know about sofosbuvir and sovaldi. What professionals talk about sofosbuvir hep c? (Read more sovaldi). The signs of sexual problems in men include failure to maintain an hard-on sufficient for sexual functioning. Happily many problems with sexual heartiness can be treated. Before purchasing Kamagra or any other generic, discribe your doctor your soundness condition. Health care provider may order definite tests to rule out any other problems that may be contributing to the disfunction. Get professional help if you have any of these signs of a side effect to the remedy. If the medicament you are capture is not approved, your doctor can prescribe another formula physic.

Filed Under: Uncategorized Tagged With: social media, sociology, truth

Trackbacks

  1. Recent Links Tagged With "millenials" - JabberTags says:
    October 22, 2008 at 6:49 am

    […] public links >> millenials Renaissance 2.0: the birth of truth Saved by marcohottiex3 on Tue 21-10-2008 Courting the Millenials Saved by mitts on Mon 20-10-2008 […]

    Reply

Leave a Reply to Recent Links Tagged With "millenials" - JabberTags Cancel reply

Your email address will not be published. Required fields are marked *

Testimonials

I am very glad to have Maximize as the outsourced business development solution for my two businesses.  Not only does she provide creative ideas, a true team spirit and marketing expertise, she also provides peace of mind for my small businesses by taking full ownership of our business development priorities and successfully driving these initiatives to completion.

Medication errors can happen anywhere, but you can protect yourself. There are many of legal online drugstores that will offer legitimate discounts. Certainly it isn’t all. If you’re concerned about sexual disease, you perhaps already know about sofosbuvir and sovaldi. What professionals talk about sofosbuvir hep c? (Read more sovaldi). The signs of sexual problems in men switch on disability to maintain an erection sufficient for sexual functioning. Happily many problems with sexual soundness can be treated. Before purchasing Kamagra or any other generic, discribe your doctor your heartiness condition. Health care provider may order specific tests to rule out any other problems that may be contributing to the dysfunction. Get professional help if you have any of these signs of a side effect to the remedy. If the preparation you are capture is not approved, your doc can prescribe another prescription medicine.

Robin Thieme, CEOKensington Business Solutions and SoGo Workspaces
Maxine was a force multiplier and communication dynamo for the Office of Deputy Assistant Secretary for Public Affairs.  Maxine takes initiative, displays great communication skills and works well in a team environment. She is a true marketing and communication guru who will make your organization and/or project a success.
Francisco 'Paco' Hamm, Deputy Director (former)New Media Directorate, U.S. Department of Defense
I have known and worked with Maxine for over 15 years now. She is bright, organized, and thorough–one of the most organized and focused professionals I have had the pleasure of working with.  Maxine’s business development and company growth strategic skills are second to none; she understands complex business relationships and focuses her efforts on delivering the most important deal terms every time.  As social media has grown over recent years, Maxine has been in the thick of it from the start, understanding precisely which outlets and what messaging strategies deliver the greatest leverage to each client. Any client would be fortunate to have Maxine in their camp. I look forward to the opportunity to work with Maxine again.

Medication errors can happen anywhere, but you can protect yourself. There are many of legal online drugstores that will offer legitimate discounts. Certainly it isn’t all. If you’re concerned about sexual disease, you perhaps already know about sofosbuvir and sovaldi. What professionals talk about sofosbuvir hep c? (Read more sovaldi). The signs of sexual problems in men turn on inability to maintain an erection sufficient for sexual functioning. Happily many problems with sexual heartiness can be treated. Before purchasing Kamagra or any other generic, discribe your doctor your health state. Health care purveyor may order certain tests to rule out any other problems that may be contributing to the disfunction. Get occupational help if you have any of these signs of a side effect to the remedy. If the cure you are capture is not approved, your doctor can prescribe another prescription physic.

Eric Koefoot, CEOPublicRelay
Maxine has a fantastic ability to frame issues, build business cases, and drive consensus and action within an organization. She was very respected for leading an incredibly diverse array of initiatives, many with major technical components and all with complicated business implications.
Peter Howley, CEOEmpirical Path Consulting
Maxine is one of the most strategic thinkers I know.  Her insights about the direction of digital media are on spot-on.  She has really helped our company to identify industry leadership opportunities for the present and for the future.
Liddy Manson, Vice President Strategy & Business Development (former)Washingtonpost.Newsweek Interactive
Maxine is a great strategic thinker with valuable insights and knowledge about the media industry.
Susan Lavington, Senior Vice President Marketing (former)USA TODAY
Maxine is one of the most talented and innovative business development strategists that I have had the pleasure of working with. Her sharp business mind always goes to the possible connections and business opportunities that a business could and should make, and how these connections could benefit and impact the growth of that company. While Maxine is a seasoned networker who can easily identify the business events that are worth attending, you will also find her successfully running small group sessions where she interacts personally with each business owner to get to the heart of their business opportunities and challenges. I would highly recommend Maxine for business development strategy and for group facilitation sessions.

Medication errors can happen anywhere, but you can protect yourself. There are many of legal online drugstores that will offer legitimate discounts. Certainly it isn’t all. If you’re concerned about sexual disease, you perhaps already know about sofosbuvir and sovaldi. What professionals talk about sofosbuvir hep c? (Read more sovaldi). The signs of sexual problems in men include failure to maintain an erection sufficient for sexual functioning. Happily many problems with sexual heartiness can be treated. Before purchasing Kamagra or any other generic, discribe your doctor your health condition. Health care purveyor may order certain tests to rule out any other problems that may be contributing to the malfunction. Get professional help if you have any of these signs of a side effect to the remedy. If the medicament you are taking is not approved, your physician can prescribe another prescription medicine.

Frederique Irwin, Founder & CEOHer Corner

Subscribe To Our Newsletter

Tweets by @mixtmedia

Contact

maximize-logo
2611 Washington Avenue
Chevy Chase, MD 20815
202-258-4605
info@maximizestrategies.com

Search

Like And Follow Us

  • Email
  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2025 · Many Images On This Site Copyright Dave Pressler · Engineered by Wevival