So this morning I received an e-mail from my DoD New Media colleague, Jack Holt, asking for my thoughts on the idea of changing the name of the New Media Directorate to “Online and Emerging Media.” At first I pointed him to my post Official Announcement: It’s Just “2.0”. He pushed back with a good point that echoed […]
Official announcement: it’s just “2.0”
I am officially switching from using the terms “Web 2.0,” “social media,” “new media,” and “digital media” to simply using “2.0.” It’s not that I’m going minimalist on you, it’s just that what’s going on out there is a societal and cultural shift enabled by tools and technologies. As I’ve said before and will say again, […]
Marketing agency turned Sherpa
In his blog today, Chris Brogan asks what the current and future roles and capabilities of marketing agencies need to be in our world of new media. He’s received a tremendous number of insightful responses. I wanted to share my response to his question and give you a chance to check out some of the […]
Pain points: the catalysts of change
Harvard Business School Professor Andrew McAfee’s presentation yesterday morning at 2008 WIRe and ICES Enterprise 2.0 Conference did a wonderful job utilizing Professor Chris Argyris’ research and analysis to explain the differences between a Model 1 (command & control) organization and a Model 2(open & collaborative) organization and why it’s so difficult for Model 1 organizations to transform […]
2 Catch 22s of 2.0
You can’t understand the value of 2.0 until you’re doing 2.0, but you’ll never do 2.0 unless you understand the value of 2.0. You feel that you need training to use 2.0 tools, but can’t understand that you don’t need training to use 2.0 tools until you’re using 2.0 tools.
