What we refer to as “social media” really has very little to do with media. Media –from cameras to demographics–is a set of filters. Filters obscure the truth by focus as well as by omission. Social media strips away the filters upon which content shops–news organizations, marketing consultancies, ad agencies and PR firms–have relied over the past century, and […]
New eMarketer Social Network Marketing Report
eMarketer just released a new report entitled, “Social Network Marketing: Slow Growth Ahead for Ad Spending.” It’s an expensive for-pay report ($695), so I haven’t had a chance to read the whole thing, but I just wanted to share with you the synopsis. I agree with the overall premise that impactful social network marketing is not […]
Marketing agency turned Sherpa
In his blog today, Chris Brogan asks what the current and future roles and capabilities of marketing agencies need to be in our world of new media. He’s received a tremendous number of insightful responses. I wanted to share my response to his question and give you a chance to check out some of the […]
